After learning that over half a million people are homeless every night in the USA, Janna quite her corporate job in fashion and started a one-for-one sock company. For every pair of socks that she sells a second pair is donated to someone in need.

THE NEW BREED documents Janna’s journey to grow the BONFOLK brand in Los Angeles and captures her authentic meetings with the founders of THE GIVING KEYS and THE GOOD TRADE, as well as an instagram photoshoot and a sock donation at a New Orleans homeless shelter.